Pantone has unveiled its colour of the year 2022: Very Peri, which it describes as a “dynamic periwinkle blue hue with a vivifying violet red undertone”.
There’s something undeniably soothing about the shade, which Pantone calls the “happiest and warmest of all the blue hues”. It follows on from previous Pantone colours of the year including Classic Blue (2020), Living Coral (2019) and Ultra Violet (2018).
“As we move into a world of unprecedented change, the selection of Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.
“Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”